Too sexy for his robe: this offending Index that is sporting ad been prohibited by the ASA as most likely to cause offense to ‘a significant number of Christians.’
Great britain’s Advertising guidelines Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously offensive’ and slamming it for linking gambling to prowess that is sexual. The ad that is offending an image of Rio de Janeiro’s Christ the Redeemer statue which had been changed to show Christ keeping a bottle of champagne with a bikini-clad girl draped around him. The words ‘There is a more exciting part to Brazil’ showed up in the bottom of the page, while additional text offered £500 in free bets.
The ASA was busy launching an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers while Paddy Power had its own way with the image at the Euro 2012 event. One for the complainants ended up being the Christian organization Evangelical Alliance, which stated that the ad was prone to cause extensive offense.
Link to Sexual Aptitude
In its defense, displaying Index stated that the imagery had been selected because it represents Rio de Janeiro and not due to the spiritual importance, and added that it have been digitally altered in a ‘light-hearted, humorous and cartoon-like way,’ that was deigned to underline Rio’s reputation as a ‘city of fun.’
To the charge that the ad linked gambling to sexual success, Sporting Index reemphasized its tongue-in-cheek nature and highlighted that fact that previous ASA rulings had acknowledged it was possible to have attractive people in gambling ads without necessarily establishing a link to sexuality per se.
However, the ASA disagreed on all counts and ruled that the ads breached CAP Code rule 4.1, which relates to offensive advertising, as well as rule 16.3.8, on gambling, which bans the website link between gambling and sexual success. Gambling advertising into the UK is heavily regulated by the Department of Culture, Media and Sport, as per the Gambling Act 2005, that can not contain content that is deemed to be socially irresponsible. Regulation 16.3.8 states that advertising may not ‘link gambling to seduction, sexual success or enhanced attractiveness.’
Sounds just like Vegas. (Yes, we’re kidding. Criteria of advertising offensiveness are virtually non-existent over the pond in Sin City.)
‘We considered that general references to the statue in order to highlight the place had been not likely to cause offense because it will be clear in exactly what context the image was designed to be viewed,’ the ASA explained in its ruling. ‘Nonetheless, we considered that the depiction of Jesus with his arm around a largely undressed woman, holding a champagne bottle and evidently celebrating a gambling win was prone to cause offense to a significant number of Christians, regardless of this humorous intention or references to Rio de Janeiro plus the World Cup, because it depicted the individual of Jesus in a context at chances with commonly held opinions about the nature of Christ.’
The ASA also said that the website link between gambling and intimate success was clearly founded as a result of implication that the statue was celebrating a gambling win using the woman, and because of the proximity of its hand to the girl’s bottom, which, it said, implied contact that is sexual.
Well, it’s difficult to argue with that, is not it?
Sporting Index happens to be warned that it may not utilize the ad once more in its current kind and that it should avoid using imagery in the future that will probably cause ‘serious or widespread offense.’
Rory McIlroy Wins PGA Championship and Fourth Major Title
Rory McIlroy has now won three straight golf that is professional, including two majors. (Image: David Cannon/Getty)
Rory McIlroy, despite his PGA championship that is latest win, might perhaps not yet have the type of worldwide fame that Tiger Woods created in the early part of his career. However with some more amazing moments like the sort he produced on Sunday, McIlroy could be the next golfer to turn into a home name, even the type of that don’t stick to the sport.
Rory McIlroy came from behind on the back nine at the Valhalla club to win the 2014 PGA Championship, their second straight major title and third straight tournament win. The victory marked McIlroy’s fourth general championship that is major, making him the third-youngest player, at only 25 years of age, to achieve that many major victories, behind only Woods and Jack Nicklaus.
A Sunday to keep in mind
The win could be a big one for the 25-year-old Northern Irish golfer no matter the circumstances, but the means it just happened might make it the stuff of legend. McIlroy has been red-hot in recent weeks, and went into in the lead yet again sunday.
However a strong storm on Sunday delayed the beginning for the leaders, making the possible that the tournament might spill over into Monday. Once the time did begin for Rory, he got off up to a shaky start: an early bogey combined with great play by Phil Mickelson, Rickie Fowler and Henrik Stenson left him three shots behind heading into the last nine holes for the tournament.
But the race was not over yet, and McIlroy put himself back into contention with an amazing eagle regarding the hole that is 10th. That paid off the deficit to one. And as other golfers started initially to err, McIlroy stayed constant. Mickelson fell back with a late bogey to give Rory the lead for good, and McIlroy extended that cause two shots with a birdie in the seventeenth opening.
Darkness Adds Drama to Final Hole
Up two shots heading into the final hole is really a great destination to be, but there have been a couple of twists staying that threatened to produce this a difficult finish. For one, the hole that is 18th Valhalla is a par five, meaning that a ‘safe’ par for McIlroy would still leave available the possibility that Fowler or Mickelson could tie him by having an eagle.
But more threatening had been the known proven fact that there wasn’t much daylight kept. The sun had set on the last four players, and while there had been still some light, it absolutely was the type or kind of conditions that professionals generally wouldn’t play in.
Still, the groups that are final on. McIlroy hit two shots that are bad start the hole, while Mickelson left himself in contention by posting a birdie after narrowly missing a chip-in for eagle. After getting onto the green along with his third shot, McIlroy could have called the round for darkness and come back the morning that is next wind up his possibly difficult putts. But he wanted to claim their success then and there, and a great first putt set up a tap in to win the tournament in the dark.
McIlroy arrived into the PGA Championship because the overwhelming favorite to win the tournament on the heels of his last two victories, though he was nevertheless having to pay 5-1 before the event began. By the ultimate round, McIlroy ended up being paying less than also money, while Ricky Fowler was offering 5-1 and Mickelson ended up being a 10-1 underdog to catch Rory and take his sixth title that is major.
NASCAR Racer Tony Stewart Kills Kevin Ward in Sprint Automobile
NASCAR driver Tony Stewart sat out Sunday’s race after striking and killing Kevin Ward with his car in a sprint-car race the night before. (Image: SportsBusinessDaily)
NASCAR motorist Tony Stewart is no stranger to controversy, and he’s had problems in sprint cars in the past. But none of these incidents were nearly as serious because the one that occurred on Saturday, when Stewart hit Kevin Ward Jr. together with car, killing the 20-year-old driver. The incident took place at a race that is non-nascar sprint cars in upstate New York at the Canandaigua Motorsports Park. It began having lightning link slot app a crash on the previous lap, in which Stewart’s car collided with Ward’s, giving Ward’s vehicle in to a fence.
Ward Hit While Wanting to Confront Stewart
Ward, seemingly upset, walked out from his car onto the track as the other cars slowed because of the caution flag following the accident. Ward looked as though he wished to confront Stewart, gesturing at his car as he arrived around the track.
But as Stewart passed by him, Ward seemed to be struck by the straight back right wheel of Stewart’s vehicle. Video seems to exhibit Ward being dragged within the wheel for a short distance. Rescue employees quickly came out to give Ward medical assistance, nevertheless the driver was pronounced dead when he arrived at a hospital that is local.
Almost just after the incident had been reported, speculation began on whether or perhaps not Stewart could face any unlawful fees in connection with Ward’s death. Stewart has a history of verbal and physical confrontations along with other motorists, and while few, if any, commentators considered the concept that Stewart would ever hit a walking driver intentionally, there have been questions as to whether or maybe not the NASCAR favorite had driven recklessly.
No Costs Filed Against Stewart
Up to now, it appears as though authorities do not feel that this ended up being the instance, treating this as being a accident that is tragic. Sheriff Philip Povero has said that there has been no evidence as of yet to support any criminal fees for Stewart. The local district lawyer is still reviewing the investigation, however, and testimony and movie are being collected by the sheriff’s division.
While Stewart considered racing at Watkins Glen on Sunday, he ultimately bowed away from the battle, citing his psychological state into the wake of Saturday’s incident.
The incident comes a year after Stewart broke his right leg in another sprint-car battle in Iowa. That injury year that is last him the remaining regarding the NASCAR season. But that didn’t stop Stewart from returning back to sprint-car race month that is last when he won a race at the Tri-City engine Speedway in Michigan.
This week has been on Ward’s tragic death, the incident may also have an impact on the race for NASCAR’s championship while the focus. There are just four races remaining before the sport’s playoff, a ten-race series known since the Chase for the Sprint Cup, begins.
During the brief moment, Stewart is currently in 22nd place in NASCAR’s points standings. He has perhaps not yet qualified for the playoff, and with 12 of the 16 spots within the Chase having been reserved if you have won a race this period, it seems unlikely that he shall qualify on points. That means he could have to win one of the races that are remaining order to enjoy a chance to compete for a championship down the stretch.
Bookmakers do not see Stewart being a favorite to win the championship, but they don’t seem to believe this weekend’s events have affected his chances tremendously, either. At this time, sportsbooks have actually Stewart as about a 25-1 shot to win the 2014 Sprint Cup Championship, not too far off from the 18-1 odds he exposed the season at.